Our Story

It all started when we found our friends in college Hostels, (which are way out of cities) finding it hard to buy their innerwear. was started to ease your Innerwear Shopping experience and provide comfy inners at your doorstep.

Why should you go out to buy innerwear when is here?

Just choose your Brand, Style, Size... That's all, leave the rest to us. was started to make your Innerwear shopping fun & easy. Your Innerwear is your comfort so don't head out to buy it, just start shopping your Innerwear online @ - India's favorite Innerwear E-Tailer.

We at offer you one of the finest range of Men's vests, briefs, trunks, tracks, shorts and 3/4ths to shop online. And for the Women folks We've got some exclusive handpicked Women's bras, panties, slips, nighties and petticoats from leading brands. - The Beginning was founded by an Engineer while he was just an employee at an MNC. With a goal to build a global E-commerce company our Founder landed upon this Idea to build "India's Best Innerwear Online Store" and thus was born. And sooner than later help came form another Engineer who was looking for a job in a growing business domain. The duo quit their jobs and was kick started.

With tons of help & support from other Engineers, Employees and Students is providing service to thousands of students, IT Professionals, Homemakers & Senior Citizens across India.

The Team

We are a team of young graduates from arts & engineering and professionals with MNC work experience. With this background we are committed to deliver the best and build a truly customer-centric company.


Order with us and experience the best of delivery service as we have tied up with the leaders in logistics such as BlueDart, Fedex and Professional Couriers.

Any Queries?

I'm the founder of and I'm always there when you need something. If you need anything just drop a mail to



Umar Mukthar